"The organization of information in web sites and intranets is a major factor in determining success, and yet many web development teams lack the understanding of how to do the job well."
- Louis Rosenfeld and Peter Morville ("Information Architecture for the World Wide Web")

Effective web sites are designed as complete "sites" - not a group of individual web "pages." This may sound obvious, but many web developers find it easier to quickly generate a series of fancy looking pages than produce a comprehensive design for the entire "site." While this approach might appear to satisfy short term goals, it is a recipe for failure.

Poorly organized web sites are a major source of frustration to web users. The lack of a site-wide "information architecture" makes it difficult for users to locate, use and understand information on the site. When users can't find the information they want or need, they get tired of trying, quit and go elsewhere.

At Rolling Storm Communications, we make sure ALL sites have a strong "Information Architecture" - an intuitive organization of information that allows users to actually enjoy using the site. We work with you to understand the specific goals of the site, analyze available information and produce a "site" architecture designed to satisfy your needs.

"...the main goal of most web projects should be to make it easy for customers to perform useful tasks."
- Jakob Nielson ("Designing Web Usability")