Rolling Storm's entertainment marketing strategy is to combine traditional and non-traditional marketing methods to promote a client’s products and services. Our goal is to understand the client's specific needs and then design unique solutions that are specifically designed to meet those needs.

Establishing Mutually Beneficial Relationships

Our overridding goal is to establish mutually beneficial relationships with our clients. So that when our client profits and meets their objectives - so do we. We believe this creates an effective relationship where both parties are working together toward a common goal.

Entertainment Marketing Services

Rolling Storm marketing services cover multiple areas (e.g. web site and “online strategies”, entertainment marketing, product merchandising/sales/fufillment, new product development, etc.). Activities in each of these areas are designed to further the artist's overall objectives, increase visibility, and increase revenue for the client.

More information on the various services is provided below.

The bottom line is that we handle the hard part so you can focus primarily on your music and the related performances.

Multimedia Web Sites

As a part of it's overall entertainment marketing services,” Rolling Storm provides Internet services that cover the entire project life-cycle: from conceptual design to site development, hosting, marketing and maintenance.

The Atlanta Rhythm Section	The Nighthawks	Little Queenie

Entertainment and Music Web Sites

Truly effective music/entertainment web sites include a set of critical features. These include:

• highly graphical and effective designs,
• frequently updated and entertaining content,
• dynamic/animated content (using Flash or other “animation” tools),
• audio clips,
• e-mail distribution lists (for fan communication),
• regular fan communication - via e-mail and on the site,
• current (frequently updated) tour/show information,
• video content (effectively presented and displayed),
• the optional ability to sell music via direct download, and
• merchandising and eCommerce components - to support the sale of DVDs, CDs and other merchandise directly from the web site (providing direct and higer percentage returns to the artist).

Multimedia web sites built by Rolling Storm include all of the music marketing and communications services required to meet a specific artist's needs - we work directly with you to identify the best solutions.