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"Content
is king" for web sites
and intranets. Users visit web sites and intranets to obtain
information or use a service. Effective presentation and
graphics can help, but the quality and organization of
the site's "content" will ultimately determine
success. Rolling Storm has the communications skills to
craft content that is organized, succinct and effective.
Rolling
Storm
follows some straightforward rules to generate content
for web
sites and intranets (adapted from "Designing
Web Usability" by Jakob Nielson - a recognized leader
in the area of web usability):
| Be
Succinct |
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As
Strunk and White advised in their classic book on
writing - "omit needless words." |
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| Write
for "Scannability" |
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Visitors
want to acquire data quickly - help them by making it
easy to scan pages for desired information |
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| Use
Headings Effectively |
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Headings
help users identify important data quickly. Visitors
often read the headings first and then any desired
text. |
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| Keep
Text Short |
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No
one likes being "hit
in the eyes" by a "wall of words" - break
up pages into manageable and logical pieces |
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| Use
Plain Language |
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Keep
it simple and clear. |
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While
these guidelines sound logical, they take time, skill,
and patience to achieve. Many organizations simply don't
have the time, skills or people
necessary
to generate high quality content
and "keep it fresh." This is where
Rolling Storm can help.
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